INTERNATIONAL BRAND DESIGNER
( concept )
The style of this logo exudes elegance and luxury from within. The use of uppercase letters conveys professionalism, while the lowercase introduces a playful balance, reminding us to enjoy life—like "having your cake and eating it too." The main elongated font evokes a luxurious, vogue-like atmosphere, timeless and classic, with a focus on legibility. The addition of a slanted patisserie font gives a handcrafted touch while maintaining the grandeur through its golden hue. The color palette, featuring soft neutrals, brings a gentle, welcoming vibe, elevated by high-end gold accents in print. The brandmark embodies the smooth, dainty swirl of piped icing, stylized with a thin, elegant curve, just like a gourmet patisserie creation.
( brand words )